Two Jobs Whether We Want To Or Not

Whether you are a real estate agent, mortgage broker, banker, appraiser, inspector, title company, or even a dentist we all must have clients in order to flourish. You can be the most knowledgeable real estate agent out there with all kinds of certifications, but if you lack the ability to generate clients you will not be in business very long. To succeed in real estate you must have client leads, period! Until you can master the art of lead generation, whether that's from referrals, cold calls, mailing lists, or perhaps many other avenues there is no other issue for you to address. No matter what your profession doctor, lawyer, entrepreneur, or advertising everyone has two jobs; your chosen profession and lead generation.

Of course the longer you are in a given profession the easier the task of lead generation should be. So much that it should not even feel like work anymore. You will have your referral/business partners that will continually refer business to you because of your past performances, hard work, and ethical practices and you will have your past clients that you have kept in touch with via quarterly newsletters, happy birthday cards, annual reviews or perhaps just a timely phone call. However, to "break the ice" and truly succeed in any field client/lead generation is crucial and should not be taken lightly.

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Your Columbia Missouri Mortgage Broker